Click-Storm is an eSports platform created with the aim of developing mass eSports. Using the platform, you can hold a computer game tournament, find a team, create an event page, test your cognitive abilities. According to the founder of the company, Alexei Talan, the company strives to make people faster, taller, stronger with the help of eSports. In this regard, computer sports acts as an assistant to the development of the intellectual potential of mankind."
Today, Click-Storm interacts with two segments: B2B and B2C. Consumer in B2C is a person who, either semi-professional or as an amateur, is fond of computer sports and with its help wants to understand what is interesting to him. These are mainly people from 16-35 years old. And B2B are brands that want to connect with millennials. Esports is one of the most effective communication channels, since it is millennials who are now adherents of computer games.
About the choice of his activity and about why this particular startup came to his mind, Alexey Talan says: " In the early 2000s, I was semi-professionally engaged in e-sports: I played Warcraft and Counter-Strike, traveled to Russian cities, participated in tournaments and won prizes. Then no one thought about the fact that it could become an absolutely professional sport. Accordingly, it was impossible to monetize and make money on this. Therefore, I completed my studies, defended my dissertation, and after several years of work in the IT field, I realized that today all opportunities are open and you can start making your own tournaments ".
Like any company, Click-Storm has plans for the future. For example, the active launch and development of new projects, such as Click-Storm Action Chess. This is a new esports discipline, a game of chess in real time: "Today this project has already attracted an American audience, and we look forward to further access to Europe and America. We want to increase the user audience, expand the B2B segment and increase sales in the European market. And also launch a premium subscription to the service, primarily for users in Europe and the USA.
IT Park wishes good luck and continued continuous development of the company, new successful projects and emerging opportunities.